Instagram is an online mobile application that is treated for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and she has fast become a highly sought after social media tool. Instagram was originally developed making sure people could apply different filters to photographs that they taken on their smartphones one the market and would allow these phones easily upload and share these photos with friends (or account followers) making use of the Instagram application. More recently video was introduced to Instagram it can now be uploaded, but Instagram video tutorials are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There tend to than 300 million buy instagram likes users overall.
Approximately 70 million photos are uploaded per weekend.
The account is ‘free’ to produce so the numbers of low barriers to entry.
It is a medium enables for easy sharing of content twenty-four hours a day.
What type success have businesses achieved using Instagram?
Businesses such as Levis, L’oreal and a others are able the following the tool to:
To increase awareness of their products and services.
To increase brand exposure.
To showcase their community and pro bono work to inspire and attract leads to build relationships their product, service or brand.
Run successful promotions, competitions and special gifts.
Small Business marketing success with Instagram
Instagram appears to be be particularly popular with product based businesses considering its visual nature. Many businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is mainly because the application allows for photos in order to become posted and shared consumers either wearing or with these products. For instance, a food manufacturer might post photos of somebody cooking with, sharing a meal, or entertaining friends using their food materials. This success is not exclusive to big brands as little business businesses have been able to leverage the vitality of Instagram to engage their clients. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 offer achieved this through using of attractive photographs of their food and pictures of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers different Instagram users would become in or search for.
Bloggers, social media stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands consumers following their Instagram documents. This ‘influencer’ group means there are several eyeballs there ready notice your service or product. The audience has recently been built for you. The engagement has recently been formed and reaping this by getting your product uploaded onto their Instagram feed or featured by blogger or popular Instagram account holder will to be able to to grow your audience faster. Therefore taking period to identify key ‘influencers’ in your industry along with the way you can tap into this crucial.
Hashtags – What is he?
How are they going to be used to increase business exposure?
I indicate that if you have an interest in getting onto Instagram you take the time up-front doing your Hashtag experience. Hashtags are tags that you can put in a caption of a graphic that you upload. To create a a hashtag you need to use the # symbol at top of the tag and afterwards add a keyword or several keywords without spaces after the hash mark. For example, you might post a system image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. Might possibly already have in mind the hashtags though they are also popular on Twitter nonetheless, if you are not take an appearance online to discover some samples of how you have used them. The reason of the hashtag is to tag your photo to be able to subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.